Last week I talked about the excitement children feel when they decide to pursue their first business venture. Excitement and eagerness abound as they tell everyone they meet of their plans. The networking is beautifully done, simply by word of mouth. Children don’t have the endless supply of job boards, social networking sites or an advertising budget. Yet still, with nothing but their belief in their product and some shameless self promotion, the customers gather.

Notice the child’s eagerness to give, give, and give. The lemonade they offer, for example. It can’t be just plain old lemonade. No, No, No, that just won’t do. They want fresh lemon in it. For free. It’s better that way. Don’t forget the colorful straw. For free. Details. The sort of small things that really can make a cup of lemonade special. Do you notice the fine tuning details of your business that make your clients feel they are being treated extra special? What do you offer with your business that others in the same field do not?

Little touches to emphasize your uniqueness don’t have to be costly. In fact, many of the offerings you have can actually make you more money at the end of the day. Your clients will notice that with you as their freelancer, they are receiving something they aren’t receiving from other freelancers. Offer a free limited version of something you can later offer an upgraded version of. Be just as excited about the free version you offer and put as much attention to detail into it as you would if it were a high dollar item. This will ensure your clients’ confidence in purchasing the upgraded version to get more of a good thing. People seem to part with their money more freely when they already feel they have gotten more than their money’s worth.

The child that sells that cup of lemonade for ten cents rarely receives only ten cents per cup. The guests that visit the stand are enrapt in the excitement and glee of the child. They want to see the youngster’s business venture be a success. Quarters, even dollars are put into the cash cup. When the last cup is poured, the child has earned well over the reasonable projected profit for the venture. And unbeknownst to the child they have also received something more valuable than the unexpected profit. They have received the support and admiration of their clients. And those clients will return, as soon as the lemonade is ready next time.