This is the season in which we tend to throw ourselves back into work after taking some holiday time off, renewed by our rest and resolutions. So, this article by Seth Godin may be old but it is timely. You should read the full article here but I’ll summarize it for you below:

In his blog, Godin talks about the choices that a business has: It can remain the same, offering the same kinds of products to its current customer base (which, he says, is akin to a buffet adding two more bacon dishes to its offerings). Or, it can get deeper or wider.

Godin says that a business that goes deeper is like a buffet that becomes a bacon-only buffet. In other words, the business becomes insanely focused on just one thing.

And, Godin says that a business that goes wider is like a buffet that offers additional foods (like tofu and vegan offerings) for people who might not be attracted to the regular buffet fare.

So, what are you doing to do this year to grow your business? According to Godin, you need to go deeper or wider. Think about how you can deepen your offering so that you are so focused, you’ll become thought of as THE go-to person. Or, think about how you can widen your offering so that you become relevant to a far wider audience than you were before.

photo credit: miraclebaby