This is a list of useful online marketing resources that you might find helpful. We have.

About.com’s Marketing page. I’ve always enjoyed About’s content. There’s a lot of advertising but their content is really good. This page doesn’t just cover online marketing but it offers a good mix of online and offline marketing. Actually, I’d recommend this as a starting place for a lot of new marketers, simply because traditional (offline) marketing tactics are far more familiar and they blend them well.TopRankBlog. I always try to stay current with great online marketing content but sometimes good stuff slips through my fingers. This is a blog I should have been following but I somehow missed until recently and I’m reading furiously to catch up. It’s great! In some ways, this blog tends to be more for the professional online marketer rather than the business owner who wants to do online marketing, but that can also be a benefit! However, it is slightly more advanced (and also it trends toward social media even though there are many other types of online marketing as well).

Work.com’s internet marketing site. What I like about this site is the business-focused how-to detail that they go to in order to help people marketing their businesses online. Sometimes the content here is really specific – “online marketing for automotive dealerships” and other times it’s pretty generic – “marketing your Squidoo lens”. You just need to comb through the files and find the right ones.

Cumbrowski.com. This is a blog I’ve really enjoyed lately. It’s resource-heavy and it’s the kind of site that you will never entirely click through because there is so much content. Don’t get overwhelmed! Be patient and keep clicking. This guy has all kinds of resources and he’s done really well positioning himself as an SEO authority.

While certainly that isn’t going to cover everything you need for online marketing, those are four of our favorite online marketing resources. We find ourselves going to them again and again and recommending them to others.

Be aware: You need to take it all with a grain of salt. While the content is generally good, the web is a constantly changing environment and what works one day might not work so well in a few weeks or in a few months or with your business model. (That’s not to say you shouldn’t try it; just that you should think about how what you read applies specifically to you).

photo credit: Luiz Fernando / Sonia Maria