If you run Google Analytics, one of the metrics you should pay attention to is “Average time on site”. This metric indicates just how sticky your site is. The longer people are on your site, the stickier it is.
The term “sticky” is a great term. Think of a sticky fly strip in which flies land and can’t leave. That’s the kind of site you want to create: One where your audience, prospects, and clients show up and are “stuck” to your site; they can’t leave.
As a website owner, you need to figure out how to make your site sticky. I can’t tell you exactly what to do because it’s different for every website, every industry, and every audience demographic. However, here are some general ideas that tend to work for many situations. Click here to read more »
In my research into online marketing techniques I’ve noticed (we’ve ALL noticed) that there are two kinds of online articles.
There are the articles which make sense and have a beginning, middle, and end; and, there are articles which seem to have little purpose beyond being keyword stuffed. Their sentences look something like this: “Are you curious about internet marketing? Many people are curious about internet marketing and those who want to know more about internet marketing can find internet marketing sites online simply by searching for ‘internet marketing’.”
I decided to go to the source and ask some contacts in the freelance writing and marketing field about these. They make a strict delineation between what they call “cheap articles” and “normal articles”. Click here to read more »
The key with a free taste is to not sell too hard. Give free information that makes the recipient want more. Build the relationship so that people will become familiar with your style and what they can expect from you. Click here to read more »
Whether you are writing articles or blog posts, your goal is to engage the reader and make them want more.
Here are five tips to catch their attention and draw them in.
1. Use a great headline or title. A strong headline is often the difference between the reader clicking through to read more or skipping your article all together. Click here to read more »
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Every business has some kind of supplier or vendor. It could be a supplier of raw materials; it could be a supplier of ideas or training. For the purposes of this blog, a supplier or vendor is any company that you buy from in order to do business – home builders need lumber and construction equipment while transcriptionists need a telephone line and email address.
So here’s the conundrum: Do you use one supplier or many? There are advantages and disadvantages to both decisions. In the last blog we talked about using just one supplier. Today, let’s explore the idea of having more than one supplier. Click here to read more »
Every business has some kind of supplier or vendor. It could be a supplier of raw materials; it could be a supplier of ideas or training. For the purposes of this post, a supplier or vendor is any company that you buy from in order to do business – auto manufacturers will have parts suppliers while coaches might have a “supplier” from whom they bought their domain name and web hosting.
So here’s the conundrum: Do you use one supplier or many? There are advantages and disadvantages to both decisions, and in today’s post (and the one that will follow tomorrow) we’ll explore this question.
Today, let’s explore the idea of having just one supplier. Click here to read more »
Generating revenue is a big priority for your business, and there are really two basic ways that you can go about it: You can cast a wide net and generate revenue from multiple streams of income or you can focus on one area with laser precision and generate revenue from that. I’ve heard success stories on both sides of this argument. Click here to read more »
Freelancing is my life. It's what I know, it's what I'm good at, and I can't imagine doing anything else. You can call me "Freddie the Freelancer"… because I'd prefer not to use my real name for reasons that I'll tell you about in a moment.
