Freelance Weekly

Freelancers mostly stay to themselves. We often remain in our own little worlds and forget to check in with others or see what our competition is doing. Over time, we might feel overwhelmed or frustrated from not having enough money or too much to do. Without a solid business and marketing plan, we sidetrack and throw our energy into stuff that does not bring in business. Mistakes lead to much money left on the side that we could be making. Click here to read more »

Although I normally love exploring new technology and seeing what opportunities it can offer to my business, I was not an early adopter on Facebook. I wasn’t a late adopter, either, but I certainly wasn’t on the forefront.

It’s not that I didn’t like Facebook or didn’t buy into what it offered. On the contrary: I loved the idea of connecting with people in a really social site. But here’s what concerned me: My clients. I have cultivated my positioning very carefully on the web so that when people think of me and my services, they recognize the quality and professionalism that I bring to the job. Now, Click here to read more »

Marketing takes a lot of time, effort, and money. You have to create content, find the best channels, measure its success or failure, and adjust accordingly. Although the payoff of your marketing is, of course, more work, there is the cost of promoting yourself that can be prohibitive. Click here to read more »

Social Networking is the new buzz term that everyone’s heard and most people think they understand. You’re good with the Facebook and the Twitter, right? You know how to Poke people and Like pages and Retweet … but do you know how to make the most of these Social sites as outlets for promoting your business? You may think you’ve got this stuff down, but over the next few weeks, I’ll be offering some tips to help you utilize the Social Networking monster. Click here to read more »

When you make your pitch to a potential client, you want to be very careful not to undervalue your expertise. If you are just establishing your freelance business and don’t have a whole lot of clients, it might be very tempting to offer “rock bottom” prices just to get folks in the doors. While some sort of enticing offer may help build your client portfolios, you want to be sure that your efforts don’t undermine your skills and experience. Click here to read more »

Being a freelancer has its perks; no one has ever denied that fact. You have the luxury of setting your work hours, making time for a personal life with your family and friends and the big one, of being your own boss.

I can recall many folks from the corporate world daydreaming about the day when they could go off and do their own thing. Generally their musings occurred when there was some sort of friction in the midst at the workplace but every now and then someone would actually take the leap and go for it. Click here to read more »

Using social networking to build your business is one of the most popular methods of marketing available. When done properly, you can reach potential clients from every corner of the world and create a client base broader than you ever imagined.

Many of the more frequently used social network sites, Facebook, Linked in, Stumbleupon and Twitter, offer specific friend searches to allow you to interact with others of a like mind or business. Click here to read more »

During the Online Advertising Series, we covered the topic of using blogging to increase your advertising spectrum. I’m here today to tell you the good news about blogging: Anyone can do it.

Blogging is rapidly becoming a necessary tool to successfully promote and market yourself or your business. Online social networks link together to share and spread the word of more than 115 million blogs across the web. Click here to read more »