When you are a Freelancer, marketing yourself is critical in order to make sure that you gain as many clients as possible. Ideally, you would like your marketing to be low cost, but to reach the maximum amount of people in your target audience. You can approach marketing in a number of different ways, including:
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Marketing yourself is essential if you want to be successful. You should keep in mind that there are tens of thousands of other people in the world that are in the same place that you are. You need to make it a point to know how to market yourself. This will make you stand out from everyone else.
You are a freelance copywriter. You want to boost your referrals and you feel like you are on a merry-go-round, chasing the same referral sources around and around with no distinction. You are not alone. Most freelancers target the same 15 to 20 referral sources in their individual markets day after day, week after week. It can easily lead to lack of focus and ineffective sales calls.
One of the newest, fast growing trends on the internet is a new social network called Pinterest. Pinterest is an Internet pinboard, where people post pictures of things they like. So far a lot of what is on there is related to recipes, clothing, and home ideas. However the potential is for much, much more.
First, let’s look at some statistics. As of March 2012 90% of the users of Pinterest are women, although the number of men is growing rapidly. There are approximately 2.2 million daily users, and about 12 million per month. While Facebook is far and away the king of referral traffic to other sites, Pinterest is currently generating more interest about other sites than Twitter, the other official “big dog” of social media along with Facebook.
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If you have used Facebook Connect, then you have no doubt enjoyed the seamless ability to move your identity across the open Web and being able to share rich social content on other websites. Google Plus however takes a different approach with the feature Sparks. What is Sparks though? Sparks is a feature that allows you to search and create topics of interest across the web and share with your contacts directly on Google Plus. While the other features such as Hangouts and Circles are pretty much personalized sharing channels, Sparks stands out as a way that will allow you to be identified on the Google Plus platform. Sparks is also enhanced by the fact that any Sparks content delivered from your search is easily shared in one simple click as fast as it is searched, but this time with your identity on it.
Social networking websites are popping up everywhere these days. They’re like the Starbucks of the internet world. We all seem to be faced with the issue of trying to figure out which new ones to join based on what we think potential clients will use or what will benefit us in the long run. Until recently when anyone would mention a business exclusive social networking site, the only one to come to mind would have been Linked-In. Linked-In is a great website for seeking, creating, & nurturing new business leads. However, I’ve recently discovered Biznik.com, a business social networking site specifically meant for entrepreneurs and people who work from home. They have great tips and articles for freelancers or anyone just starting out and also give you the opportunity to meet local small business owners face-to-face.
Being a freelancer is both a pleasure and a pain. Unlike in organizations, you will not have teams to assist you. You are the all in one person. It’s true that you are a specialist in your trade, but you also need to master other areas of business such as, marketing, accounting, customer relationships, organizing and prioritizing works, and collecting payments. It is indeed a breath-taking task however, if you pre-plan your strategies, nothing can equal the joys of being on your own. One of the vital areas in freelancing is the marketing area and often highly skilled freelancers fail to be successful because of the lack of knowledge in marketing.
A successful freelancer not only knows his trade but also is shrewd in other areas of business. In short, you need to be a jack of all trades. Although it is safe to enter freelancing with a little experience in the marketing side, it is easy to learn marketing and grow quickly in your business. Especially if you are involved in web-based businesses, it is very easy to reach a lot of people with the least of expenses.
2011 will probably stand out as the year when the new social network Google Plus was launched. The Google Plus project by Google is one of the most innovative and probably influential online platform that we are yet to see. The fact that it is supported and runs on the already established Google platform and is part of the Google ecosystem means that its integration will not only be seamless across all other Google products but we can expect it to be quickly adopted by both individuals and businesses and this is evident with its acceptance by millions within weeks after its invite-only launch. After going public and eventually when businesses and organizations will be allowed to set up profiles, we can expect to see even much wider audiences interacting on Google Plus.
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Freelancing is my life. It's what I know, it's what I'm good at, and I can't imagine doing anything else. You can call me "Freddie the Freelancer"… because I'd prefer not to use my real name for reasons that I'll tell you about in a moment.
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