Freelance Weekly

I remember the days when I used to blindly traverse the internet seeking interesting websites to submit my writings and articles to. I always assumed I would eventually come across a master list of all the most unique web pages on the internet and (hopefully) be able to add my blog to this huge, glorious list. Surprisingly enough, this never happened for me. Now, this isn’t such a farfetched idea thanks to the StumbleUpon Toolbar. Click here to read more »

What are one of the key things that EVERY business and solopreneur needs?

Exposure.

We’re all after it, right?

Whether you’re a real estate agent, a VA, a musician, a designer, a salesperson, etc., you need exposure.  If no one can find you, or you’re so far buried under your competition’s exposure, how can your talent be utilized?  You have to put yourself in front of them, and the Internet has paved endless roads to the success of your exposure.

We recently talked about Word of Mouth Advertising and a few ways you can guide your WOM campaign but it’s a must that you utilize the Internet’s many avenues.  There are many tried-and-true, oldies-but-goodies, Internet marketing tactics and Web 2.0 has opened up many new interstates for your travel to Destination Exposure. Click here to read more »

Marketing comes in all shapes, sizes and colors but one of the best marketing resources you have are your customers. Customers can bring new customers your way or they can be a roadblock to your business’ success. Which route they’ll take depends on the experience they have with your business.

Word of Mouth marketing is a powerful tool and it’s important that you take part in how it affects your business. With the “social” atmosphere of the Internet today, it’s an even more powerful tool and you can utilize it to attract and retain new customers. Customers are considered a “trusted source” by others since their relationship with you is based only on their experience with you. Click here to read more »

When I was in college, my dorm was somewhat notorious for the people who had lived there before. And each year, the group of freshmen who lived there were ushered into a hallowed closet and invited to write their names on the wall, joining the hundreds who had gone before. It was an interesting tradition and somewhat meaningful to add your name to the list of people – luminaries and not-so-luminaries– who had lived there, too.

This same idea translates into the business world, too, specifically when it comes to commenting on blogs. When you leave your mark, you are joining with others to indicate your participation in that community – however modest – and you are aligning yourself with other likeminded people. This is the ultimate in positioning! Click here to read more »

The other day a friend of mine called me up in a panic. His website had been advancing dramatically in PageRank and he was working hard to build it up. Then he checked at the beginning of August and noticed that his PageRank had dropped to zero. The phone call to me was an “I’m ruined” phone call and it took me a long time to calm him down and assure him that he was not ruined. It inspired me to write this list of 4 myths of internet marketing. Click here to read more »

If you’re selling something online, you’ve probably wondered which one was right for you: a short sales page or a long one. The short ones end up being just a screen or two of content that you need to scroll down. They are persuasive and quick to read. The longer ones seem like Herman Melville (the author of Moby Dick) decided to write them: They’re the equivalent of 15, 20, 30, or more pages of text.

I’ve seen good and bad examples of both. And I’ve heard compelling points on both sides of the argument: That long sales pages sell better because people will read the whole thing… and shorter sales pages sell better because people will read the whole thing. Go figure! Click here to read more »

In the early days of the web, portals like Yahoo were cluttered with “stuff”. Yahoo still seems cluttered. And maybe that’s okay for some users but when Google stepped in with a compelling search algorithm AND a nice clean interface, people noticed.

On Yahoo, there was a lot of noise. On Google, there was a lot of signal.

That’s started to change as Google AdWords dominate with affiliate marketing and MLM offers. Google search is still heavy signal, but it’s getting cluttered by some noise. Click here to read more »

In the world of online marketing, getting people to link to your website is an important marketing strategy. Google changed the rules with this idea when they included in their search algorithm that every link to your website is a vote for your website.

Since then, website owners have wondered how to get more links to their website so they can create a higher PageRank and thus appear higher in search rankings.

There are numerous ways that you should (and shouldn’t) do this, but here are a few that I like: Click here to read more »