When you put together content for the web, it almost always needs to be done with SEO in mind. However, advanced SEO concepts often get too complicated for people who don’t do SEO as a job. That’s why they hire an SEO company to take care of the content and make it fit for search engines to read and rank. These companies know advanced SEO strategies that can help small businesses to market themselves better.
If you have a company doing your SEO, you still need to understand a few basic SEO concepts so that you can add to your website as it’s needed. With a complete guide to SEO, you can understand enough about this task to do your own for additions to the website. You need to know as much as you can about SEO in digital marketing so that you can tell when the SEO is off on a page of your website. Then, you won’t have to go back to the SEO agency every time you want to do a little something to your site. You can handle your own basic SEO business strategies in-house. This can also save your company a significant amount of money over time.
CSS has made it so it’s no longer your responsibility to optimize your website for mobile users. But if you don’t have a mobile SEO strategy for your business, there’s a real possibility you could be ignoring most of your potential consumers.
In the last few years, mobile users have quickly become the largest target audience when it comes to generating leads and making sales. Unlike computers, smartphones are always on a consumer’s person. In fact, studies have shown that 80% of smartphone users have them in their reach for at least 22 hours every day.
So how can you optimize your website for mobile SEO in 2019 to capture more leads and sales in this crucial market segment? Consider the following tips you can use to futurize your mobile SEO strategies from these SEO agencies.
Speed up your website
Approximately 53% of online users will abandon a website if it takes more than three seconds to load. Mobile users will expect your website to load even faster. They’re on the go and they need their information fast.
That said, when it comes to page speed you can’t mess around. Fortunately, Google offers a way for you to test your website’s mobile speed. When you enter your URL, you’ll be given the speed of your website and a report on how you can make it even faster.
Use local SEO keywords
Local SEO keywords have many benefits when it comes to optimizing your website. Not only are local keywords easier to rank for on search engine results pages (SERPs), but they’re also more likely to reach your target audience. Dean Heasley of Nashville Marketing Systems has also seen a trend towards Google My Business postings. “The biggest Trend I’ve seen for 2019 in local search engine optimization has been the importance of posting on Google my business. Google has really been rewarding profiles that are using the new posting feature. I have a realtor who is in a very competitive market who is showing up for broad search terms because he’s posting approximately 200 words weekly in the Google my business post feature. It’s very simple to condense a recent blog post into a few hundred words and post it to your GMB profile. Also, it’s important to use a relevant call to action, which Google provides.”
Local SEO keywords are especially important for mobile users. As mentioned above in our previous point, mobile users are on the go. That means they’re more likely to type in their location along with what they’re looking for.
For example, mobile users are more likely to search for “pizza St. Louis” than they are to search for “pizza” when they’re looking for somewhere to eat.
Google Still Rules
Google has a monopoly on search engines over any of its closest competitors. Shon Tillman of True Digital Media Consulting adds, “Google still holds the crown as the king of online searches in comparison to Yahoo, Bing, Amazon, and others. Keeping in mind that Google owns YouTube which is the second most used search engine in the world only solidify their position. Searches on Google has increased over 13% and we see the biggest impact coming from mobile devices. It’s a proven fact that the increase in mobile searches has pushed the tech giant into a direction of having to cater to the millions of people that start their search from mobile devices. With over 40% of people clicking on organic listing on mobile and over 60% of organic clicks coming from desktop searches, SEO is always a recommendation to our clients.”
Use long-tail SEO keywords
It’s not just local SEO keywords that can increase your search engine rankings for mobile users. Long-tail SEO keywords can also boost your rankings.
While AI home assistants such as Amazon’s Alexa are gradually becoming more common in the everyday person’s home, AI assistants have been on mobile users’ phones for years. Voice search has become more common, which means the questions mobile users are putting into their search bars are longer and more casual sounding than typed keywords.
By optimizing your website with long-tail SEO keywords, you can increase your chances of being found when your target audience uses voice search to look for your company.
Mobile SEO strategies are crucial when it comes to reaching not only a wider audience but any audience in 2019. By following the tips listed above, you can put your website on the road to SERP success.
The best ways to optimize your website is by having the right content available to your target audience. If you want to how successful you have been optimizing your website, you can check my website google ranking. A website that ranks high means that the audience can easily find it compared to websites that rank low on search engines. Optimizing your website will require to write quality content. The best part about writing such content is that you can use the best SEO marketing services. Such services will help your website rank high on google search. Optimizing your website does not have to be a complex procedure, and you can do it.
All you need to know is basic SEO for website. As well, you can add SEO to Html to increase its ranking. A content marketing agency would play an essential role in guiding website owners on how to optimize their websites. Therefore, if you own a website, you need to ensure that it ranks high on google search. As a result, it will reach more audiences, thus making it easy to meet your target for putting up the website. SEO marketing is the current trend being used to increase market share.
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