There is no question that building a freelance career involves steep competition. And this is especially true in today’s digital marketplace. Google receives up to 100 billion searches monthly, and only the best websites make it to the front page of the search results. This is why it is essential for you to build a quality portfolio website.

With the right site representing you, you will stun in local searches for your service. So, whether you are an artist, photographer, designer, or writer, follow these do’s and don’ts for making your portfolio site shine.

DO include a custom logo.

A quality logo is central to your personal brand, so it’s essential to have this on your portfolio website. You may also consider using it as a watermark on your images so that no one copies them off your website. Once you build a client base, this logo will also serve as brand recognition.

DON’T post every piece you’ve ever created.

Just because you can create endless slideshows on your website does not mean you should. Your portfolio website should showcase only your best work. As you improve as a creator and add more pieces, remember to remove the old ones. Your site is your introduction to potential clients, so make sure it reflects the work you currently do.

DO create a clean and professional design.

Even the best content is useless when it is shown on an unprofessional website. Even if you are not a professional designer, there are website builders that are simply to use. Squarespace is one of the most popular options, currently hosting over 1 million users. Other options include Wix and Weebly. WordPress can be effective but is not always easy to manipulate their templates.

DON’T drag out your “About” page.

Your website should have personality, but your “About” page should not outshine your content. Keep your bio brief and snappy. Fortunately, there are plenty of simple online guides for writing the perfect “About” page.

DO include clear contact information.

Once potential clients look at your work and decide they like what they see, their next step should be to contact you. Include a clear “Contact” page in your menu bar with at least an email address and your social media pages. Many successful freelancers will also choose to include a phone number.

Remember that your portfolio website should grow as you do. With each passing freelance gig, you will improve. Be sure to update your website frequently to reflect who you are as an artist and as a professional. Then market it well to see your business grow.